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Spirit uses Synchtank to better expose music library

Spirit Production Music, the production music library division part of Los Angeles-based independent music company Spirit Music Group, has partnered with Synchtank, the cloud software platform for managing entertainment assets, IP and metadata. Synchtank’s software will provide the tolls to make SPM's catalogue of over 200,000 pre-cleared tracks "more visible to buyers and will support Spirit’s move into new licensing realms."

“Synchtank’s Core Platform and Licensing module provides rights owners a way to manage and present their catalogues to buyers directly. Spirit Production Music will have their own controlled branded Front-End Portal, with Advanced Search features, which is designed to handle high volumes of direct licensing and unlimited users with minimal overhead,” said Synchtank Chief Business Officer Chris Cass. “Spirit Production Music will be able to feature artists, curate playlists, and, by using our ‘Sync Video’ tool, enable clients to identify the potential of tracks with uploaded video and then share the composite using our unique music and video synchronisation software.”

SPM represents more than 60 unique music libraries from around the world, including Audio Horizons (USA), Musique & Music (France), FM Records (Italy), YB Music (Brazil), Emergency Production Music (UK), and 101 Music (Australia), among others.

“Partnering with Synchtank is another way to make finding and licensing the right music even easier for existing and new clients. Their features and scalability allowed us to take our vision and turn it into a reality,” said Jean Chadwick SVP, Operations of SPM.